Request our Web effectiveness audit

Thorough diagnostics are an essential prerequisite of any business development solution and action plan. Our comprehensive web effectiveness audit costs £250 (subject to UK VAT), and this sum will be deducted from your project cost should you decide to proceed to work with us. Our audit will effectively measure in depth, the gap between your current site effectiveness, and where it needs to be for an optimal on line strategy – a total website optimisation strategy as opposed to just a search engine optimisation strategy.

Key areas covered will include:-

• Look and feel
• Body content
• Visual impact
• Architecture
• Navigation
• Technical performance
• Conformity to current web standards and best practices
• Use and quality of landing pages
• Use of the most up to date presentation, sales and optimization tools
• Brand communication
• User appeal and friendliness
• Operational value
• Usability
• Bookability (travel shopper and booker friendliness)
• Look to book process, and booking process itself
• Monetisation
• Direct sales capability
• E-commerce capability
• Price and tactical marketing
• Market segmentation and channel management
• Data capture and marketing information
• Search engine optimization
• Total website optimisation
• Destination sell and local search
• E-CRM (customer relationship management) capability, and customer support
• Mobile/smartphone friendliness
• Support for other marketing initiatives
• Support for social media strategy
• Support for, and use of multi channel marketing tactics and techniques

To request a web effectiveness audit, please complete and submit the form below.  We will reply to all information requests within 24 hours, 7 days a week. Should you require a more urgent response, do call us (07770 434269), or email info@innfinite.co.uk. We look forward to being of service to you. We will undertake to complete all audits within 14 days of your authority to proceed.