With regards to booking engine functionality, there are so many differences that it’s hard to pin them all down in a way that is both useful and accurate, but here goes with a list for you to work from:

• Increased Conversion

 

1. Consumer-tested usability
2. 3-step booking process
3. Flexible filters and search
4. Multi-Property Availability & Itinerary Bookings

 

 

• Advanced Merchandising

 

1. Promotional pricing
2. Multiple Images
3. Total pricing
4. Dynamic Packaging
5. Trip Advisor feeds embedded API

 

 

• Integrated Marketing

 

1. Embedded Look to Book Tracking
2. Campaign Tracking
3. Email Data Capture
4. Layout and design that best merchandises your properties
5. Match your brand identity and website look and feel
6. Shells enable you to have seasonal, language,  market segment  (company, group…) or other look and feels based on your needs
7. Display dates in a calendar based on the public rates available
8. Various Calendar Placeholders to choose from (1/2/3 months)
9. Customizable calendar display (closed, limited availability, minimum LOS)
10. Assign a rate to the calendar and display a rate on each day
11. Promotional pricing (with “slash-through” pricing) & dynamic rate calculation
12. Free Text ‘Call to Action’
13. Total flexibility in package creation including: advance purchase rates, discounted    rates, minimum stay through, no arrival/departure, extra nights for packages

 

 

• Content Rich Packaging to increase Look to Book ratios